In 2025, Jingdezhen in Jiangxi Province gave birth to a “chicken cutlet world influencer.” A street vendor selling chicken cutlets became an online sensation because of his unwavering principles, earning him the respectful moniker “Chicken Cutlet Curator” from netizens. He’s blown up big time!
Let’s dive into this “Chicken Cutlet Bro’s” three iron rules—they’re nothing short of legendary!
First off, after 4:30 p.m. every day, no matter how long the line, he flat-out refuses individual customers! Folks thought he was rushing off to seal some multimillion-dollar deal. Nope—he’s sprinting to the middle school gate for a heartfelt “mutual rendezvous” with a bunch of students. Miss a day, and the next, they’ll grill him: “Where were you yesterday?” And he’ll have to pinky-swear: “Tomorrow after school, I’ll be right at the gate, or I’m a total liar!”
Second, students get their chicken cutlets a buck cheaper than walk-ins, but show up after midnight? Tough luck—it’s a buck more! He calls it “punishing your lack of commitment to chicken cutlets.” Once, a customer was late past midnight because of a bathroom break; his usual 5-yuan cutlet got bumped to 6 yuan, leaving the guy fuming and ranting.
Third, the bag holding the chicken cutlet must stay open—he’ll even remind you, “Please keep your plastic bag open.” Talk about a quirky move like no other.
Beyond these three rules, “Chicken Cutlet Bro” runs his stall with meticulous care. The setup is spotless and organized; he tracks the order of arrival like a hawk. Drop your cutlet on the table? Free replacement, no questions. Undercook one? He’ll beat himself up: “If I can’t fry it right, I can’t forgive myself.”
Now that he’s famous, hordes of netizens flock to his stall, queuing for an hour not even for the food—but to soak in the vibe, watch him hustle non-stop. Some admit outright: “I just wanna go mess with him, turn the boss into a total whirlwind.”
Truth is, “Chicken Cutlet Bro” blew up because he treats street vending like a legit profession—principled, rule-abiding, and stubbornly dedicated. In this fast-everything era, that sheer stubbornness has become his signature charm. Whether in business or life, sticking to your guns might just carve out a unique path after all!
